Design is a way of life, a point of view. It involves the whole complex of visual commun ications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process. Everything we do is designed, whether we're producing a magazine, a website, or bridge. Design is really the creative invention that designs everything. We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.

Design is a way of life, a point of view. It involves the whole complex of visual commun ications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process. Everything we do is designed, whether we're producing a magazine, a website, or bridge. Design is really the creative invention that designs everything. We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.