Website Complete Redesign (UX research + UI Improvement)

Project Overview

Project Type

Case Study


6 Weeks


UX Research, Writing, Design Strategy, UI Design


Adobe XD, Illustrator

First DM From Client

Hello Shariful,

I currently have my own live car portal website and would like to find a person to redesign it.

But I have 2 questions in mind:

1.) In terms of cost and budget, is this negotiable? 2.) Will there be a problem with programmer able to mimic your design?

Pls let me know if you’re interested and happy to discuss this in detail.

Thank you.

Second DM From Client

My website is So in terms of aesthetics, of course this will be amended based on the new design.

I think the entire website is just off, including fonts and colour code. But do let me know your opinion on this.

I am able to provide you 2 websites for your reference that is closely resembles.



These 2 website’s design are more cotemporary which we hope to look something like that.

Not so “fun” type but a mix of easy looking and a bit of professionalism.

The logo we are hoping to get a redesign as well if you are able to provide such service.

Hope to hear from you soon.

Eu Gin

Third DM From Client

With Lot’s of OLD PDF, Screenshots and references.


Vroom is a car portal website. When I received the DM’s I checked the old website and tried to understand the process and workflow. I found some major UX issues with a broken filtering option. We (me and my Client) Had a long meeting before jumping to the website redesign job. He ( The client ) listed many issues and sent them to me and I also listed many of them. Let’s explore everything together.



Most importantly the website didn't have enough data to complete and publish properly. On the other hand, it was a freelance project and buyers want to complete this project very fast. As a UI & UX Designer, I know how much time I need to make a better website but it was a big challenge to explain everything to him and convince for enough time. Time is very important for UX, UI, and for anything.



After conducting a few meetings and listing the problems it was time to get started on the research and development part. So initially I started with research and I took feedback from the client every time about my research and thinking. He was very helpful.


Compared current workflow with a modern website and find out the points where we really indeed to focus on.

Share Report

After doing the research it was time to share my research report with my client and discuss more.


When we have a complete report about the updates and changes I started developing the visual design.


In the final stage, I delivered the files to the client to do tests and approval.

Key Research

Key research is very important for any project. In key research, I always try to find issues from hard to easy and explore current solutions, and try to make something better for my project.

Results of key research

  • First of all, we indeed to make a powerful filter which will help our website visitors to explore all features and options in one place.
  • Very fast and quick search option with the most powerful option to keep users on our website for a reasonable time so that we can help them to find our best car for them.
  • A solid comparing option to compare 2 or more cars together. This comparison feature will help visitor to get their ideal car.
  • The broker program is the most important and useful feature of our website. In this program, we have a plan to sell more than before.
  • Price calculation option + Instalment counting option for the user to make quick decision.
  • We really need a very powerful USER INTERFACE (UI) design that will build trust and people like the website to visit more and more.

Main Task Flow

  • Information Architecture

  • User Flow

  • Wireframing

  • Visual Design

  • Prototype (Test)

  • Deliver


Circular Standard Font Family


H1 - Headline

H2 - Headline

H3 - Headline

H4 - Headline


The quick brown fox jumped over the lazy dog

The quick brown fox jumped over the lazy dog

The quick brown fox jumped over the lazy dog

The quick brown fox jumped over the lazy dog

The quick brown fox jumped over the lazy dog

The quick brown fox jumped over the lazy dog


Reputable Supplier

Most of our cars are from World Windows Corporation Japan, a 100% subsidiary company of Zero Ltd. Co. Their parent company, Zero Ltd. Co., is a listed company on Tokyo Stock Exchange. With this reputable and reliable supplier, you can assure the cars we source are of high quality, which saves you the hassle of sourcing a quality car for the customer while still pricing the customer reasonably.

My Work Process

I started my work now for making this happen. I followed some steps to complete your project perfectly. I describe everything in detail, I hope you will find them helpful.

UX Design

User Experience design and analysis is the most important thing at this point. I tried to define everything clearly.

Design Thinking Process

UI Design

After completing my UX research and writing I followed a few more steps and then I started my UI design process. Making a Design system was my first step to do the UI design.

Visual Design and Prototype

Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Basic Analysis
UX Research

(User, Competitors)

Problem Statement

(User Persona)

Pitch Presentation
UI Design
Prototype and Test

High-Fidelity Design

View Prototype